Zynga announced in a conference call that it has acquired mobile social game developer Newtoy.

The company is best known for its Words With Friends, Chess With Friends, and We Rule social games. Effective today, the McKinney, Texas-based Newtoy studio becomes Zynga With Friends.

Founders Paul and David Bettner will stay on in executive roles: Paul Bettner becomes vice president and general manager of the studio, while brother and co-founder David Bettner becomes Studio Director. Newtoy currently employs 23 people.

Financial terms of the acquisition were not disclosed.

Zynga also said during the call that its Farmville app on iOS platforms has been downloaded seven million times since its launch five months ago. The company says that 10 million users are playing Zynga games on iOS platforms.

Further details on the studio are available at its relaunched web site.

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