UFC veteran Dan Severn in main event at Casino New Brunswick

Dan (The Beast) Severn has a unique outlook for someone who’s been exchanging blows in the mixed martial arts cage since 1994.

“I have never been involved in a fight in my entire life,” he said. “In a true fight, there’s no rules. I don’t refer to mixed martial arts as a fight. This is strictly a competition because there are rules.

“Mixed martial arts is a fierce competition. I always refer to it as a physical chess match where check mate hurts.”

Severn, 52, is in the midst of his farewell tour before retiring in 2013 and his next bout is in Moncton. He will battle Elite1 MMA Canadian heavyweight champion Scott Fraser of Woodstock as part of a mixed martial arts card on Jan. 29 at Casino New Brunswick.

Severn, of Coldwater, Mich., is a former three-time titleholder in the Ultimate Fighting Championship and he also has a professional wrestling background. He has a 96-13-7 record in MMA. This will be his first-ever fight in Eastern Canada.

“I’ve never been involved in a street fight and I’m proud of that,” he said. “I do a lot of speaking engagements with young people at juvenile centres because it’s a crazy world.

“I’m a big believer in the golden rule of life. I treat everybody else the same way I want to be treated, no better and no worse. I don’t see a lot of these young MMA competitors doing such. It seems like it’s all about them and they should change their attitude.

“The people they see on the way up are the same people they’ll see on the way back down. They may need a hot meal one day or a place to stay. Some of these young men need to change their ways or they will be out on the streets.”

The Severn-Fraser clash will highlight the 10-bout card on Jan. 29 at 7:30 p.m. in Casino New Brunswick’s entertainment centre, which has a capacity of 1,800. Promoter Steven Williams points out this will be the highest profile MMA card yet in Moncton.

Chris Johnson of Rogersville, the Elite1 MMA Canadian light heavyweight champion, will defend his belt against Halifax’s John Hachey in the co-main event. Johnson is 3-3 and Hachey is 4-0.

Tickets are $40 for general admission, $85 for ringside and $125 for super ringside. They’re on sale at the casino gift shop, www.casinonb.ca or by phone at 1-866-943-8849.

Other bouts are:

* Justin Bourgeois of Springhill, N.S. vs. Ontario’s Lyndon Whitlock for the vacant Elite1 MMA Canadian featherweight title.

* Jon Williams of Fredericton vs. Brad Duguay of Campbellton in featherweight

* Todd Henry of Moncton vs. Alderic Keith of Moncton (185 pounds)

* Damien Rose of Moncton vs. American Dave Claroni in welterweight

* Troy Wilton of Moncton vs. Matt Acorn of P.E.I. in light heavyweight

* Jeff Miller of Saint John vs. Evan Jardine of Springhill, N.S. in lightweight

Severn is training these days in Arizona. He’s seen video of Fraser, but really doesn’t know a lot about the opponent he’ll be facing in Moncton.

“I don’t take anyone lightly,” said Severn. “They’re all younger opponents who are stronger and faster so I have to rely on my seasoned skills and tactics. I’m the nicest guy in the world before and after the match, but when I step inside the cage it’s all business.

“Being in a training facility is one thing. When you’re in a training environment you’re among people who are looking out for your best interests. When you’re in a live match you have a game plan, your opponent has a game plan and I guarantee you neither one of your game plans meshes with the other’s.”