Social Game Leader Bolsters World Class Mobile Games Group With
“The Zynga With Friends Studio”

SAN FRANCISCO–(BUSINESS WIRE)–Zynga
Inc.
today announced it has acquired Texas-based mobile game
development company Newtoy, Inc., makers of the popular Games With
Friends
franchise that includes mobile games such as Words With
Friends
and Chess With Friends. The Newtoy headquarters in
McKinney, Texas will become The Zynga With Friends Studio, a new
game studio that leverages the popular franchise and builds new games
for the Zynga network. Terms of the acquisition were not disclosed.

“Zynga is committed to providing the best of breed mobile game
experience and we expect The Zynga With Friends Studio
to deepen our bench of seasoned veterans and broaden our scope of mobile
game development”

“The Games With Friends franchise is the best social game
experience available on mobile today and we are excited to welcome the
Newtoy team to the Zynga family,” said Mark Pincus, founder and CEO of
Zynga. “The Zynga With Friends Studio will continue
to invent great mobile social game experiences for Zynga users
everywhere.”

Newtoy CEO and co-founder Paul Bettner immediately assumes the role of
VP and GM of The Zynga With Friends Studio,
reporting to David Ko, senior vice president of mobile at Zynga. Bettner
will lead the team to develop new mobile social games for the Zynga
network that leverage the company’s rich experience and creative game
development environment.

“We’re reinventing the way people are social on their mobile devices,”
said Paul Bettner, VP and GM of The Zynga With Friends Studio. “The
Zynga With Friends Studio
will build on the Newtoy legacy of
creating approachable, highly social games that are accessible to anyone
from anywhere.”

This acquisition continues to extend Zynga’s global footprint, creating
more opportunities for Zynga to connect the world through games. Today’s
announcement follows on the heels of the recent release of Zynga’s Mafia
Wars
and FishVille games onto the Yahoo! platform. Zynga’s
most popular game, FarmVille, recently launched on both the
iPhone and the iPad and Zynga Poker will be the first Zynga game
launched on Android. The company also recently announced its next game, CityVille,
which is available now on Facebook in French, Italian, German, Spanish
and English.

Founded in 2008 by brothers Paul and David Bettner, alongside chief
operating officer Michael Chow, Newtoy has been focused on building
high-quality entertainment experiences on mobile platforms. Newtoy has
developed some of the most popular mobile social games in the world and
its Games With Friends franchise is the most popular gaming
platform on the iPhone, iPod Touch, and iPad, with millions of monthly
active users playing more than an hour each day.

“Zynga is committed to providing the best of breed mobile game
experience and we expect The Zynga With Friends Studio
to deepen our bench of seasoned veterans and broaden our scope of mobile
game development,” said Ko. “The mobile industry is still in its infancy
and we’re excited about the opportunity ahead of us.”

About Zynga Inc.

Zynga Inc. is the world’s largest social game developer with more than
215 million monthly active users playing their games which include FarmVille,
FrontierVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle,
YoVille, FishVille
and PetVille. Zynga Inc. games are
available on a number of global platforms including Facebook, MySpace,
Yahoo, the iPad and iPhone. Through Zynga.org, Zynga players have raised
more than $5 million for world social causes. Zynga Inc. is
headquartered in San Francisco. For more information, visit www.zynga.com
or www.zynga.org.

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